Demazin

Challenge

• With a finite budget in mind we needed to evolve the creative campaign for Demazin to represent a now broader Demazin portfolio: the Cold & Flu heartland, and the new Sinus decongestant and Allergy relief SKU’s.

  We needed a big idea that could bind the portfolio together with a common thread, but also clearly delineate between the different offerings so that people don’t d-d-default to our well-known Cold and Flu.

Solution

• Working from a great insight that Demazin mums don’t muck about. They pride themselves on getting ahead of things, especially when it comes to their family’s health and well-being.

  Our idea: fast-acting Mums rely on Demazin. Mums use Demazin to head off colds, flu, congestion and allergies before they take hold.