Indeed

Challenge

• 8 years ago Indeed launched in Australia. Since launch it had struggled to make headway against the significantly larger market leader - Seek.com.

Solution

• New Colony was appointed. We worked closely with their global and local team to do strategy, creative and produce a new TV, OOH, Press, Online & Social campaign from end to end in 2 months.

• Strategy: Looking for a job is one of the most important things you can do in your life. Seek.com has by far the most jobs, but Indeed has jobs they don’t, so to find the right job you need to make sure you leave no stone unturned.

• Creative: We played on peoples fear of missing out. If you don’t look on indeed you could be missing out on the perfect job. You could be doing an incomplete job search.